Traction
Signups, waitlist growth, and beta test results validating early product-market fit and demand.
Traction
Early traction metrics that demonstrate genuine demand for the Aura Clarus ecosystem, including total user signups and waitlist registrations, month-over-month growth percentages, beta testing participation rates, and app download figures across platforms, showing that real people are engaging with the product and that interest is compounding steadily over time.
Financials
Burn rate, revenue figures, and detailed 21-month P&L projections through March 2028.
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A comprehensive financial picture covering how much the company has spent to date, current burn rate, and any early revenue generated, together with a detailed 21-month profit-and-loss projection through March 2028, including breakdowns of unit economics, gross margins, subscriber conversion, and breakeven timeline.
Legal
Company registration, cap table, founder agreements, and intellectual property ownership.
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All foundational legal documents proving the company is properly incorporated, cleanly structured, and ready for investment, including the certificate of incorporation under the General Corporation Law of the State of Delaware, the formalized cap table showing exact ownership across founders, co-founders, and advisors, founder agreements, and IP assignment documentation.
Product
Pitch deck, working prototype demonstration, and development roadmap with milestones.
Product
Everything an investor needs to understand what we are building and where it is headed, including the full investor pitch deck, a working demonstration of the Aura Clarus app and desktop product, and a detailed product roadmap outlining upcoming feature releases, hardware manufacturing milestones, and the complete timeline from beta testing through to commercial launch.
Customers
Testimonials, case studies, and letters of intent from early adopters and prospects.
Customers
Evidence of real customer interest and validation from people who have used or committed to using the product, including testimonials and quotes from beta testers, early case studies showing how Aura Clarus fits into users' daily health monitoring routines, and letters of intent from enterprise prospects and strategic partners.
Growth Potential
Total addressable market analysis, go-to-market strategy, and competitive landscape positioning.
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A clear-eyed view of how big this can get and how we plan to get there, including our total addressable market analysis for the wearable health monitoring space, a detailed go-to-market strategy covering direct-to-consumer and B2B channels, and a competitive landscape map positioning Aura Clarus against existing players.